I write many blog posts, articles, and travel itineraries for Visit Detroit. It’s a fun bit of copywriting that I love to do. I love to travel, so planning travel itineraries and writing about them is a dream for me. The itineraries I planned around the Detroit Brew Trail have been very successful.
According to one of my editors, just one Brew Trail article specifically helped bring over 1,700 visitors to Detroit area breweries in 2022!
That means one article lead to an estimated $190,400 in visitor spending from one article!
That is the power of copywriting that converts.
Here’s a sample from the article.
Detroit has an authentic beer culture formed from the unique twist of industrialism, Midwestern work ethic, music legends, and today’s beer innovators. It’s the perfect melting pot for unrivaled creativity in the American craft beer scene.
If you’re not a Detroiter, it’s time to hop on a plane and discover what’s been brewing in Detroit. The Wayne County portion of the Brew Trail is incredibly delicious.
Wayne County encompasses Detroit, Dearborn, Dearborn Heights, Hamtramck, Plymouth, Romulus, Livonia, Taylor, and more. Just outside Wayne County is Ypsilanti, home to unique shops, yummy fare, and more great breweries. Ypsilanti is included in this part of the Detroit Brew Trail because it was just too good to leave out.
Click here to read the rest of the article on Visit Detroit.
Looking for a copywriter to bring fresh energy to your social media, website, marketing materials, book or more? I’m a high-vibe writer who can speak to the hearts and minds of your readers. Contact me today to get started.
