Travel writing is one of my favorite niches. That’s why I love to work with Visit Detroit so much. Detroit is a great destination full of culture and history. It’s in the middle of a remarkable resurgence, and I love writing about the many great things happening in Detroit.
One thing I love to do with my writing is share it with my audience. If it fits the interest of my fans on social media, I’m glad to share it and help spread the word about the fantastic destinations and businesses I write for.
My sharing makes a difference in the number of eyes on a business or destination. My friends at Visit Detroit shared that my latest batch of articles brought over 15,000 new users to their site.
That’s a lot of potential customers to bring to a business or destination.
This is what my clients describe as “The Lindsay Effect.” My writing draws a particular attention because of the love and energy I infuse into every word. It’s something that AI can’t touch.
The draw of the energy in my writing, coupled with my sharing content with over 75,000 followers, has a potent effect on the clients I work with.
“The Lindsay Effect” led to a huge financial impact on Detroit Breweries.
According to one of my editors, just one Brew Trail article specifically helped bring over 1,700 visitors to Detroit area breweries in 2022.
That means one article led to an estimated $190,400 in visitor spending.
That is the power of copywriting that converts.
Here’s a sample from one of the blog posts.
Metro Detroit is the perfect place to cultivate some of the best beers in the country.
The unbeatable combination of Rust Belt industrialism, gastronomy, and soul makes for a decidedly great beer culture that rivals all others.
Oakland County is a true gem in the Metro Detroit brew scene. Great shopping, sights, and restaurants make for a well-rounded brew weekend. But it’s not just eating, drinking, and shopping. Oakland County is home to the comedy club where some famous comedians got their start. There are also stops for thrill-seekers who are ready for heart-pounding, adrenaline-spiking quests. There’s so much to do, you’ll be making plans to come back.
If you’re new to the craft beer scene or a seasoned hophead, Oakland County is welcoming to all. You can download the Brew Trail Pass and start exploring or follow this step-by-step itinerary for two days on the Detroit Brew Trail in Oakland County.
Click here to read the rest of the blog post.
Ready to test out “The Lindsay Effect” on your audience? Contact me today to get started with custom content, blog posts, website copy, articles, books, branding, and more.
